Content

            The content provided on OkCupid is very user based.  In order to get started, OkCupid’s website is set up in a way that allows users to browse matches who live within their area with ease.  Once users have completed an easy sign up process they are ready to find compatible matches.  In order to sign up as an OkCupid user, one must enter their gender, sexual orientation, birthday, postal code, e-mail, and then choose a username and password.  Users then begin generating content onto the OkCupid website by beginning their profile and entering an “About Me” paragraph, choosing to answer 7 yes or no questions to begin generating matches, and choosing 3 users that they believe to be their type.  Users are then able to begin browsing and communicating with their matches.  Users are able to click on each other’s usernames in order to browse their profile and view photos in more detail.  “Some of what we learned about effective photos on OkCupid was predictable: Women who flirt for the camera or show cleavage are quite successful…men did better when shown engaging in an interesting activity” (Ansari & Klinenberg, 2015).  If users believe that they have found a good match, they are able to message that user using an instant messaging tool.

In order for a user to accurately measure their compatibility with someone they are able to choose from hundreds of questions that will help to increase this compatibility.  Through OkCupid’s website, they make it very easy and straight forward to provide content in order to connect with users and potential matches.  “What intrigues me the most about the OkCupid blog is its ability to find meaning in what would seem to be a mess of Big ... no ... Huge Data-and then turn it into great content marketing.” (Cramer, 2013).

References

Ansari, A., & Klinenberg, E. (2015, June 13). How to Make Online Dating Work. The   New York Times.

Cramer, T. (2013, November). OkCupid: Another Big Data Success Story. EContent,   36(9).